Beauty: Why we're going potty over pink

By Janetta Mackay
Viva
Model Poppy Delevingne pinks it up for L'Oreal. Photo / Supplied.

From Moschino's Barbie moment on the runway, to kisses of pink on models everywhere, there is no doubt it's fashionable to think pink, but nowhere is this more obvious than on hair. Women of all ages are having fun with everything from neon brights to subtle champagne highlights.

We've gone a bit potty over pink today. The model look above, in which Poppy Delevingne, big sister of Cara, shows what L'Oreal Professionel calls a "splashlight", is a new way to wear pink. Rather than a solid colour or a rigidly defined colour block, the pink band has a soft, diffused effect.

It's a "super-quick way to do something new with your hair without the commitment of a total colour change," says Rebecca Brent of Willis York salon in Wellington.

"There is artistic freedom coming through with splashlight and ombre setting the mood for more to come," says Adrian Barclay, of award-winning Venom, in Invercargill.

If pink doesn't tickle your fancy, L'Oreal is forecasting reds used as an ombre update on a dark base, and the technique being taken to subtle new heights by seamlessly mixing brown and blonde in cascading curls as favoured in Hollywood.

Shorter styles are starting to make inroads as well."I love the new pixie and bob looks, too," says Barclay. "So many women look younger and sexier with shorter hair."

Keep it modern by embracing texture and switching around your styling, sweeping hair back or sideways for variety.

Kevin Murphy Angel Masque; De Lorenzo Elements; Evo Fabuloso Pro Conditioner; Label.m Powder Pink Spray; Redken Pillow Proof Blow Dry Express Primer; O&M Original Queenie Hairspray. Photos / Supplied.
Kevin Murphy Angel Masque; De Lorenzo Elements; Evo Fabuloso Pro Conditioner; Label.m Powder Pink Spray; Redken Pillow Proof Blow Dry Express Primer; O&M Original Queenie Hairspray. Photos / Supplied.

1. Kevin Murphy Angel Masque $68
Rehydrate your hair so you look angelic, but it won't fly away. Murphy's masks are packed with plant proteins and peptides. This one is a repairing and thickening condition treatment ideal for fine, dry or coloured hair. From selected 
salons, ph 0800 273 966.

2. De Lorenzo Elements After Glow $24.95
An anti-humidity shine spray that gives some UV protection and leaves a non-greasy gloss, but does not have a hold factor. From an Australian company that uses goji berry and native desert raisin for shine and jojoba and avocado oils to nourish. From selected salons, ph +647 847 8350.

3. Evo Fabuloso Pro Conditioner $44.90
If you've let your love of pink go to your head, maintain the colour with Evo's shade-sustaining conditioner. This shade is called Cotton Candy Pink and teams 2g of Evo Fabuloso Red with 18g of its Repair Conditioner. Consult your stylist about matching your colour so you can foam and freshen at home. For salon stockists ph 0800 252 530

4. Label.m Powder Pink Spray $44.50
If your hair is fair, this is an easy way to check out if you want to go pink more permanently. From Toni & Guy salons, High St and Ponsonby Rd.

5. Redken Pillow Proof Blow Dry Express Primer $36
Reduce blow dry time and protect from heat with this lightweight spray which helps give an amped-up look. There's also a good Pillow Proof dry shampoo. From selected salons and shampoo shops, ph 0800 657 666.

6. O&M Original Queenie Hairspray $40
With a "nana chic" fragrance and a strong hold this is a spray that will stay. From selected salons. For stockists ph 0800 252 530.

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