Kylie Jenner is the latest major celebrity to proudly sport New Zealand fashion, posting a picture of herself in Lonely lingerie on her Twitter account.
The reality TV star and beauty mogul, who often posts selfies in her underwear, is wearing Lonely's marigold 'Lena' bra in the post, which has been "liked" more than 124,000 times. The bra retails for $90 in New Zealand.
It's not the first time Kylie has worn the brand — late last year she released a 2017 lingerie calendar photographed by Terry Richardson which included the Lonely 'Lexi' underwire bra and high-waisted briefs for the month of February.
The 19-year-old, who also has a self-titled cosmetics line, has been in the news this week because her Snapchat account was hacked, and the culprit is threatening to release nude photos from it.
Other celebrity fans of the brand include Kylie's sister Kim Kardashian, model sisters Gigi and Bella Hadid, and Lena Dunham and Jemima Kirke from Girls.
