Who runs the world? They do. As 2016's Met Gala opens with the theme Manus x Machina: Fashion in an Age of Technology, we look at five women shaping the way we use technology.
1. WHITNEY WOLFE
Current role: Founder of Bumble, 'the first dating app where women call the shots'.
Background: Co-founder of Tinder. In July 2014, Wolfe filed a sexual harassment and discrimination lawsuit against the dating app, claiming that executives had tried to strip her of co-founder status because they felt that having a young woman in such a senior position made them 'look like a joke'. Quickly, Wolfe became one of Silicon Valley's most divisive figures, and an avalanche of gender-discrimination claims against high-profile tech companies followed.
Business prowess: Wolfe was motivated, she says, by a desire to offer an antidote to the market's 'misogyny'. Her emboldened approach to feminism informs the make-up of her new company. The majority of Bumble's dozen-strong team are women.
Personal style: Veers between workout wear and trusty Frame jeans, an Iro jacket and Chanel flats.
2. MARISSA MAYER
Current role: Yahoo CEO, since July 2012. Since taking the helm she has upgraded content and pursued an aggressive acquisition strategy aimed at boosting mobile revenues.
Background: 13 years at Google, where her work in product development shaped the site's look and ethos.
Business prowess: Yahoo's chief executive has made headlines with her minimal maternity leaves and stringent workplace policies.
Personal style: She once paid $60,000 at a charity auction to have lunch with the designer Oscar de la Renta and collects the house's cashmere cardigans. She has spoken openly about her love for shoes and prefers bright colours and art-printed dresses to a lacklustre corporate uniform.
3. ANGELA AHRENDTS
Current role: Senior vice president for retail and online at Apple.
Background: CEO at Burberry from July 2006 – 2014. Alongside Christopher Bailey, Ahrendts transformed the heritage brand into a multi-billion dollar mega brand.
Business prowess: Ahrendts was ranked 25th in Forbes' 2015 list of the most powerful women in the world and 9th most-powerful woman in the UK on the BBC
Radio 4 Woman's Hour 100 Power List.
Personal style: Barely riffing off black suiting and carefully cut black dresses, Ahrendts' slick tailoring spells 'power wardrobe'. Accessories are luxe and considered (plenty of Burberry still).
4. EVA CHEN
Current role: Head of Instagram's fashion partnerships.
Background: Editor of Lucky magazine for 18 months. Previously beauty editor of Teen Vogue, rumour has it that Chen was hand-selected by Anna Wintour to helm the ailing Conde Nast-owned publication.
Business prowess: The social media pioneer crafted a 'brand' for herself, thanks to her daily outfit posts. She left Lucky, where she was working 18 hours a day on average and sleeping 3-5 hours a night, to spend time with daughter Ren during her formative months.
Personal style: A self-proclaimed 'shopping enthusiast', she favours printed dresses, sporty separates and a smorgasbord of 'it' accessories.
5. ANNE WOJCICKI
Current role: Co-founder and chief executive officer of 23andMe, the affordable genetic-testing company.
Background: Formerly married to Google co-founder Sergey Brin, who invested $3.9 million in 23andMe in May 2007. Within a year of selling its $999 testing kits on the American market, it had been crowned Time magazine's Invention of the Year, had featured on Oprah, and had been awarded a $1 million grant by the US National Institutes of Health.
Business prowess: By the end of 2013, 23andMe had attracted $126 million of investment and more than 400,000 customers for the now-priced $99 kit. When the FDA suspended the brand, Wojcicki held her position: "I don't think we're playing God. We're trying to help people really understand. In the same way that if you look in the mirror and you see a mole that looks funny, you want to do something about it, so you will also look in your genome."
Personal style: Simple and professional dresses that hug her petite frame, and highlight her obviously athletic lifestyle.
