The Manifesto Interview: Bradley Cocks

By Andrew Glenn
Viva
Hotelier Bradley Cocks. Picture / Hugh Stewart.

Bradley Cocks cuts a stylish swathe in Sydney and wherever he globetrots. Married to Australian fashion designer Collette Dinnigan, Cocks is a luxury industry expert and knows a thing or two about airline flat beds, private plunge pools and secluded villas.

Having been a founding partner in Kiwi Collection a global website of luxury hotels and lodges Cocks recently launched his own luxury communications agency, goodtrip.com.au.

His latest venture focuses on projects that include guest experience programmes, hotel openings, licensing collaborations and online travel technology start-ups. At present he is consulting with hotelinsider.com, a luxury hotel booking engine.

In September he will launch two special Collette Dinnigan Suites at a hotel in Australia. Plus there’s an exciting opening in December Bannisters on Tallwood, a highly anticipated boutique hotel on Mollymook Beach, complete with an airstream bar on the rooftop and overhanging infinity pool.

Herewith a few of his favourite things:

LIFESTYLE

Car: Audi.
Magazine: Monocle.
Website: thedailybeast.com

ARTS & CULTURE

Artist: My mate Paul Davies, now residing in LA (mid-century modern).
Musician: Merle Haggard, just to upset the Aussies after a few single malts.
Photographer: John Witzig.

SARTORIAL MATTERS

Boxers or briefs? Both.
Trunks or speedos? Definitely not budgie smugglers.
Flat front or pleats? Flat front.
Skinny jeans or straight leg? Both.
Single or double-breasted? Single.

FITNESS

How do you keep fit? Surfing.
Gym, yoga or pilates? Yoga plus core stretching routine.
Surf or paddleboard? Both.
Ski or snowboard? Both.

TASTE

Cuisine: Italian or Japanese.
Restaurant: Villa Brunella, Capri (lobster pasta or lemon risotto) or Sushidai, Tsukiji Fish Markets Tokyo.
Cafe: Alimentari, Paddington, Sydney.
Bar: Shady Pines, Darlinghurst, Sydney a honky tonk saloon (pictured above).
Favourite cocktail: Fresh apple, ice and vodka.

GROOMING

Moisturiser: Aesop Parsley Seed Anti Oxidant Serum.
Perfume: Tom Ford Oud Wood.
Do you have manicures? Only before business conferences otherwise I butcher myself.
Shave or trim? Always trim.
Where do you cut your hair? Valonz, Paddington, with Stavros talking surfing.

TRAVEL

Favourite city: Rome. Love ancient history.
Favourite resort: Nihiwatu, Sumba Indonesia.
Favourite hotel: Italy, Amalfi Coast. Obvious, but fantastic.
Cruise line: Waiting until I am 80.
Do you fly first, business or economy? Private? Upgradable economy rolling the dice for a business upgrade or premium economy when available.
Best airline: I fear if I don't say Qantas I won't get my citizenship next month.
Best first class: Emirates.
Best business class: Emirates.
Best economy: Any A380.

CLOTHES

Shoes: Jeffrey West London.
Shirt: Custom via The Cloak Room.
Jeans: Loving Earnest Sowin at the moment!
Blazer: MG Bale.
Sunglasses: Alexander McQueen with wooden arms.
Underwear: Calvin Klein.
Luggage: Mulberry.
Trainers: Nike Fly Knits.
Wallet: Hard Graft MMVIII (also my iPhone 6 plus case).
Watch: Bell & Ross.

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