Label to Know: Ovna Ovich

By Danielle Clausen
Viva
Danielle wearing a tencel wrap skirt by designer Ovna Ovich. Photo / Andrei Blidarean


Looking over a collection by Ovna Ovich, you can't help but feel a sense of calm. Meeting the designer Marina Davis, you can understand why; she's socially conscious and quietly confident. Her pieces are clean, elegant and, most of all, laid-back.

Having studied performance design at Massey University before going on to Central Saint Martins in London, there is an undercurrent of narrative to Marina’s work whether it be an exploration of imperfection (her latest spring collection is titled A Terrible Mishap), or a wider conversation on conscious consumption. Her fabrics are Gots certified (Global Organic Textile Standard); organic cotton, silk, tencel and flax linen all feature. It’s nice to see somebody walking the talk when it comes to sustainability.

Here, I’m wearing a tencel wrap skirt that incorporates a clever double tie detail. The beauty of an Ovna Ovich garment is its longevity, you get a sense of it sitting outside of time, something crucial in an age where consumerism has kicked into overdrive.

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