The New ASOS x LaQuan Smith Collection Celebrates The Body Beautiful
Designer to the stars unveils a unique high-street collaboration also worth paying attention to
Today a new collaboration is unveiled between British e-tailer ASOS and its designer range ASOS Design and New York-based designer LaQuan Smith, whose clothes have been worn by the likes of Beyoncé, Rihanna, Lady Gaga and Serena Williams. The 30-year-old recently showcased his new-season collection at New York Fashion Week in September with a front row that included Slick Woods and Christian Combs, debuting pieces from his collaboration with ASOS.
WATCH: Laquan Smith New York Fashion Week fall 2018/2019
The range is significant in that it’s the biggest ASOS collaboration to date, highlighting classic womenswear and menswear, with pieces available in the brand’s ASOS Curve and ASOS Plus styles collections.
Born in Queens, New York, LaQuan started his brand at the age of 21 and spent his early years instructed by his grandmother, who instilled a passion and skill for sewing and pattern making.
With a focus on self-expression, LaQuan’s designs celebrate the body, from off-the-shoulder and bodycon dresses for women; and quilted bomber jackets, tartan coats and matching structured trousers for men. “This collection represents confidence and being unapologetic in who you are,” says LaQuan. “It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way.”
Swing Out With Stylish Fashion From The 20s & 30s
We’re in the mood for a little Charleston as the elegance of the 20s and 30s makes a convincing c...
Lady Gaga's Beauty Evolution: 10 Years Of Weird, Wacky & Wonderful
From pop starlet to Hollywood star, we look at back at Lady Gaga's best beauty looks from the pas...
The Coolest Looks From The Grammy Awards Red Carpet 2019
The coolest looks from the Grammy Awards Red-carpet 2019
The New Power Dressing: Your Back To Work Wardrobe Essentials
Fashion Editor / Dan Ahwa. Photographer / Mara Sommer. Model / Erin Wheeler from Unique Models. ...
The Coolest Looks From The Golden Globes Red Carpet 2019
The coolest looks from the red carpet at the Golden Globe Awards 2019.
The Biggest Fashion Moments That Made Headlines In 2018
Viva's fashion team Dan Ahwa and Rosie Herdman take a look back at this year's most memorable fas...
Looks Of The Year: All The Coolest Fashion From 2018
The Viva fashion team pick the best looks of 2018
Stylish Summer Attire That's Perfect For Your Next Road Trip
Warm weather pieces that are fun and practical? Hard to beat. Manahou Mackay and Bella Smith take...