The New ASOS x LaQuan Smith Collection Celebrates The Body Beautiful
Designer to the stars unveils a unique high-street collaboration also worth paying attention to
Today a new collaboration is unveiled between British e-tailer ASOS and its designer range ASOS Design and New York-based designer LaQuan Smith, whose clothes have been worn by the likes of Beyoncé, Rihanna, Lady Gaga and Serena Williams. The 30-year-old recently showcased his new-season collection at New York Fashion Week in September with a front row that included Slick Woods and Christian Combs, debuting pieces from his collaboration with ASOS.
WATCH: Laquan Smith New York Fashion Week fall 2018/2019
The range is significant in that it’s the biggest ASOS collaboration to date, highlighting classic womenswear and menswear, with pieces available in the brand’s ASOS Curve and ASOS Plus styles collections.
Born in Queens, New York, LaQuan started his brand at the age of 21 and spent his early years instructed by his grandmother, who instilled a passion and skill for sewing and pattern making.
With a focus on self-expression, LaQuan’s designs celebrate the body, from off-the-shoulder and bodycon dresses for women; and quilted bomber jackets, tartan coats and matching structured trousers for men. “This collection represents confidence and being unapologetic in who you are,” says LaQuan. “It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way.”
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