Evolution Of Style: We Look Back At The Spice Girls' Fashion

As they announce their reunion tour this week (sans Posh) we look at how one of pop's biggest success stories influenced a generation through fashion


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THE BRIT AWARDS 1997: COOL BRITANNIA

A Union Jack print and a peace sign on the back — a tea-towel sewn together was what Geri Horner (nee Halliwell) wore for the group’s performance of Who Do You Think You Are?. The performance cemented the arrival of the 90s girl group, each wearing a look that defined their nicknames, Ginger, Sporty, Posh, Scary, Baby, and celebrating individual style and ‘Girl Power’ to a generation of mesmerised pre-pubescent teens.

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CANNES FILM FESTIVAL 1997: INDIVIDUALITY

Out to promote their film Spiceworld: The Movie, the fab five donned sunglasses and headscarves as they sailed into their press conference along the French Riviera. Victoria's mini back-back and Mel C's Adidas tracksuit have made a return to fashion in recent seasons.

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SPICEWORLD PREMIERE, LOS ANGELES 1998: BRA AND SUIT

Choosing to put their individual looks aside in favour of uniformity, the group keep it chic in all white pantsuits in L.A, embracing that other 90s trend of a bra and suit combination.

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WORLD CUP MUSIC VIDEO 1998: TOMBOY CHIC

Here’s a few band names we haven’t heard in a while — Echo and the Bunnymen, Ocean Colour Scene and Space. Along with the Spice Girls they made a super group, recorded and filmed a music video for the song (How Does it feel to be) on Top of The World in support of the English football team for the World Cup that year. The video featured Mel C in an England kit top and Mel B in a camo print look with combat boots.

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SOUTH AFRICA 1997: VINTAGE AND PLEATHER

Visiting Nelson Mandela in South Africa naturally requires a wardrobe of satin suits and vintage Cheongsam dresses.

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BRIT AWARDS 1998: 60s GIRL GROUPS

By this time, their style had become much more polished; Posh with a new shorter hairdo and Ginger's blonde stripes much more defined. Baby and Sporty discovered hair extensions.

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NEW YORK 1999: GERI GOES SOLO

And then there was one. In the Big Apple to promote her debut album Schizophonic, the artist formerly known as Ginger Spice goes blonde, wears flats and opts for 60s chic for her new phase as a solo artist.

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LOS ANGELES 1999: SO CALI

Scary and Sporty go out on date night for the premiere of Austin Powers: The Spy Who Shagged Me as Mel C's preference for rock music rubs off on Mel B who takes it a step further in a sheer top.

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V99 MUSIC FESTIVAL 1999: BYE BYE SPORTY

Also breaking into a solo career, Mel C's debut album saw a radical departure from trainers and track pants — this time going for a cropped new hair cut and a punk rock inspired aesthetic.

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FOREVER ALBUM LAUNCH 2000: NOUGHTIES GLAMOUR

Their third and final album as a group was released in 2000 and saw them take on a sleeker R'n'B look to coincide with their album produced by American heavy-weight producers such as Rodney 'Darkchild' Jerkins and Jimmy Jam and Terry Lewis.

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VH1 FASHION AWARDS 2000: SPICE WOMEN

Posh and Baby hit New York and take on a more sophisticated look, Victoria in a shiny satin slip dress and sandals, a look that defines the era; while Emma puts her pigtails away in favour of sleeker hairdo and a sequin mini dress with floor-length coat.

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WORLD TOUR ANNOUNCEMENT 2007

Back together for their 10 year anniversary, Posh goes blonde as her time living in L.A with David rubs off on her style, Geri goes earth mother in a floaty floral maxi dress, while the others keep it streamlined.

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LONDON 2018: LESSONS LEARNED

Victoria has come a long way, but she's clearly learnt a few style lessons over the year, now carving a name for herself as a respected fashion designer in her own right.

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LONDON 2018: MAMA

Announcing their tour this week, the Spice Girls made a live appearance at the Heart Breakfast show in London. Between the Spice Girls (Victoria included) they have 12 children. The most surprising change style wise is Emma — her signature blonde locks now a candy floss pink.

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