Everything To Love About The Newest Makeup Launch With A High Fashion Twist
The Viva beauty team curates a styled editorial shoot to celebrate the launch of the chicest new makeup collection in town
We’re not immune to the allure of French girl chic. After all, why wouldn’t we be drawn in by their dewy complexions, immaculate hair and impeccable sense of style?
In our pursuit of très jolie makeup, the Viva beauty team discovered the limited-edition collaboration between two Parisian fashion icons - L'Oréal Paris and the inimitable Karl Lagerfeld – in an exclusive makeup collection which celebrates the former Chanel creative director’s Parisian chic aesthetic.
Appealing to everyone from the sophisticate to the rebel, the L'Oréal Paris x Karl Lagerfeld collection strikes the perfect balance between elegance and rock chic style.
Every product boasts bold colour pay-off, luxurious textures and mesmerising finishes to empower the wearer to go boldly into whatever their day holds for them.
Discover five reasons why we’re coveting the high fashion collaboration this spring, here.
1. It won’t be around forever.
Beauty aficionados the world over will attest to the power of the words ‘limited edition’. Serving to drive its desirability even further, limited quantities of each product are available, meaning you’ll have to be quick to secure your pick (or picks) of the six-piece collection.
2. It embodies Parisian chic.
If you’ve ever lusted over a Chanel handbag or a whirlwind trip around Paris, then this collection delivers a little slice of French elegance in one sleek compact, bullet or tube. The packaging is equally as luxurious as the makeup formulas themselves, making for perfectly gram-worthy additions to your next #shelfie.
3. It won’t cost you the earth.
The collection is priced from $24.99, with hero product, the Eye Kontour Palette, RRP$44.99. All the more reason to stock up before it sells out (all without compromising your mission to save for that Chanel handbag).
4. The campaign features some of the world’s most iconic beauty muses.
What do Helen Mirren, Doutzen Kroes, Liya Kedebe, Ming Xi, Lumi Grothe, Louise Bougoin and SooJoo Park have in common? Apart from being renowned as power women in their respective fields, they were chosen to front the L'Oréal Paris x Karl Lagerfeld campaign.
5. It was one of the last projects Karl worked on before his death in February 2019.
Working at the helm of one of the most prestigious design houses for more than three decades, the L'Oréal Paris x Karl Lagerfeld collaboration was initiated by the late designer in the final stages of his life. His vision of creating a classic and effortless makeup collection is realised in every eye-catching product. L'Oréal Paris was keen to celebrate his legacy by continuing his vision for the collection.
And what better way to experience the magic of makeup by hosting our very own Karl Lagerfeld-inspired beauty shoot? We pulled together our dream team to bring Karl’s vision to life, using all six products in the newly minted range. From bare faced beauty to rock chic sophisticated, L'Oréal Paris New Zealand makeup director Lisa Matson created four inspiring, versatile looks perfect for day to night wear.
“Lightly spritz the skin with water, then apply your favourite hydrating moisturiser. Allow that to melt into the skin before applying foundation. For this shoot, I used L'Oréal’s Infallible Matte 24H Foundation,” Lisa says.
LOOK 1: BARE FACED BEAUTY
Lisa says: “To create this daytime look, I used a combination of the lighter, luminous shades along the top right hand side of the L'Oréal Paris x Karl Lagerfeld Eye Kontour Palette to create a warm-toned eye. A dusting of the L'Oréal Paris x Karl Lagerfeld Highlight Kompact helped bring luminosity to the skin. To finish, I selected a natural, nude lipstick shade L'Oréal Paris x Karl Lagerfeld Color Riche Lipstick in the shade ‘Kontemporary’. I applied a small amount like a tint”.
L'Oréal Paris x Karl Lagerfeld Highlight Kompact, $39.99.
Dress skin in shimmering radiance with this highlighting compact which includes two universally flattering shades – pearlescent rose and iridescent gold shades to reflect light in all the right places.
LOOK 2: BARE FACED BEAUTY
“I transitioned this look by punching up the eye look using the warm shades through the centre of the L'Oréall Paris x Karl Lagerfeld Eye Kontour Palette. For a statement lip, I swiped on the L'Oréal Paris x Karl Lagerfeld Color Riche Lipstick in the shade ‘Ironik’,” says Lisa.
L'Oréal Paris x Karl Lagerfeld Color Riche Lipstick, $24.99.
Containing a rich combination of moisturising ingredients, including Omega 3, Vitamin E and Argan Oil, this lipstick serves dual purpose to dress lips in colour while drenching them in moisture. This lipstick is available in six show-stopping shades, perfect for any occasion.
Black shirt available from Superette.
LOOK 3: ROCK CHIC SOPHISTICATED
Lisa says: “I mixed a few of the deeper metallic shades – like the black and silver on the left hand side of the L’Oreal Paris x Karl Lagerfeld Eye Kontour Palette. I used a touch of the L'Oréal Paris x Karl Lagerfeld Graphik Liner along the inner water rim. For lips, I used the L'Oréal Paris x Karl Lagerfeld Color Riche Lipstick in the shade ‘Kontrasted’. It’s a wine shade. This is still a smoky eye look but with a stronger lip.”
L'Oréal Paris x Karl Lagerfeld Graphik Liner Rock Blue Black, $27.99.
This intense black liner delivers everything you’d want from a liquid eyeliner. The waterproof formula is easy to apply thanks to the whisper thin wand applicator, enabling precise control and buildable application.
White ruffle blouse available from Superette.
LOOK 4: ROCK CHIC SOPHISTICATED
“For this look, I went in with a deep metallic blue shade from the L'Oréal Paris x Karl Lagerfeld Eye Kontour Palette to create a very heavy smoky eye. I softened the lip look up a bit by applying a nude L'Oréal Paris x Karl Lagerfeld Color Riche Lipstick in the shade ‘Kultured’,” says Lisa.
L'Oréal Paris x Karl Lagerfeld Eye Kontour Palette, $44.99.
From demure to dramatic, this palette contains nine complementary eyeshadow shades in metallic, satin and matte finishes.
Leather biker jacket available from Superette.
Très jolie, indeed!
The Karl Lagerfeld x L'Oréal Paris collection is available from November 1 in-store at selected pharmacies, or in-store and online from Farmers.co.nz. Like L'Oréal on Facebook, or follow L'Oréal on Instagram or follow the hashtag: #karlxlorealparis.
Photographer / Lisa Matson. Stylist / Ashleigh Cometti. Model / Becky Holwerda @ 62 Management. Makeup / Lisa Matson using L'Oréal Paris x Karl Lagerfeld. Hair / Rebekah Banks. Special thanks to Superette.