Three Fragrances Upping the Aroma Ante

Fragrances aimed at the younger market are often more eye candy than olfactory intrigue, but as brand interest and millennial consumers mature, it’s a case of upping the aroma ante. These new scents are sure to appeal across the age gap.

Girl of Now from Elie Saab has an appealing youthful radiance. Imprinted with addictive almond, the eau de parfum retains the signature orange blossom and patchouli accord of all of his sophisticated scents. The 50ml costs $165, with body products also available from select department stores and Life pharmacies.

Valentina from Valentino is the designer little sister line available in Pink and Blush interpretations. Pink is a berry and rose confection, with the more delicate Blush a sweet homage to orange blossom and praline. $152 for 50ml, from selected department stores.

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Gabrielle is the first major wholly new fragrance from Chanel for some years, said to be inspired by the bold, youthful spirit of house founder Gabrielle Chanel, before she was known as “Coco”. It’s an abstract floral, solar and airy and more gentle than revolutionary. From the Chanel boutique Britomart and selected department stores and pharmacies. The 50ml eau de parfum costs $209.