The Biggest Beauty Trends on Instagram

Draw inspiration from the It-girls of Instagram and update your beauty routine with these trends


@leandramedine & @_holly_rose_emery_

FACE MASKS
It didn’t happen if you didn’t gram it. Kiwi beauty vlogger Shannon Harris of Shannnxo is a fan of the nourishing beauty regime, as too are Man Repeller’s Leandra Medine, local model Holly Rose-Emery and singer Miley Cyrus. Perfect for those wanting to avoid pricey skin care products, face masks are an affordable and easy way to cleanse and moisturise your skin.

@kyliejenner & @britneytokyo.

NAIL ART
Go big, go bold or go home. This statement maker has skyrocketed in popularity in recent months, with Kylie Jenner, Lily Allen and Rita Ora fans adorning their fingertips inspiring a raft of celebrity nail artists including L.A based Britney Tokyo (@britneytokyo) and Sophy Robson (@sophynails). With jewels, studs, stickers, decals and diamantes the killer manicure is super inconvenient and wildly unsuitable for completing everyday tasks but who cares if your nails are on #fleek?

@mileycyrus & @trustmedaddy.

SPLASHES OF GOLD
The golden touch is having a moment. After the beauty look featured in Prada’s SS16 show last month - which was later revealed as superstar makeup artist Pat McGrath's original creation entitled ‘Gold 001’ - it has gained traction on social media, from subtle shimmers on the lids to thick glossy metallic slicks on the lips.

@khloekardashian & @hannelim.

BLUE HUES
Blue lined eyes are blowing up on insty following runway show appearances and celebrities trying out the look. As seen at Sean Kelly’s NZ Zealand Fashion Week show, Karen Walker’s latest campaign and Taylor Swift at the Emmys, the beauty look draws attention to your eyes making them appear larger and whiter. Easy to apply and a refreshing look for summer.

READ: Our verdict on the blue beauty trend

@prada & @dariastrokous.

THE HUN
Arguably one of the biggest hair trends right now – The Hun. The messy half-bun is low-maintenance and an effortless off-duty look.

@badgalriri & @valgarland.

BERRY LIPS
An inexpensive way to vamp up your look and refresh a stale beauty regime, berry coloured lips are proving popular. From deep black plum, to ripe berry and oxblood red, choose your favourite hue and pair with a bold brow for the perfect day-to-night transformation.

@gigihadid & @nextmodels.

CRAZY COLOUR
Miley Cyrus and Katy Pery are major fans of this trend, changing the colour of their hair whenever they please. From turquoise tresses to candy blue locks, Kylie Jenner loves experimenting with different hair colours and sharing the results on her social media. The key to standing out on the feed? The bolder the colour, the better.

@tompecheux & @maybellinenyegypt.

STATEMENT EYES
A cool girl twist on the traditional cat eye, striking graphic black eyes have taken the runway and Instagram world by storm. A key beauty look at Louis Vuitton and Vionnet's Paris Fashion Week shows, push the classic smoky or cat eye one step further and pair the look with natural looking skin and coral coloured lips.

@kyliejenner & @zendaya.

NO MAKEUP
Model Lily Aldridge, Kim Kardashian, Chrissy Teigen and Queen Bey Beyonce have jumped on the make-up free bandwagon – a refreshing change from heavily done up faces with the help of makeup artists or Photoshop. Personal and raw, it’s even encouraged the #nomakeupselfie hashtag – inspiring thousands of women to do the same and post a bare faced picture.

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New Zealand Herald

New Zealand Herald

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