The America's Cup's New Luxury Case
Louis Vuitton has created a bespoke case for the America's Cup to travel in style
It was calm waters in Bermuda on Saturday where the scheduled races for the Louis Vuitton World Cup Series 2015 were called off due to minimal winds, however the unveiling of the Louis Vuitton trunk for the 'Auld Mug' went ahead as planned at the event race village in Hamilton's Front St.
Sir Russell Coutts, CEO of the America's Cup Authority, was joined by CEO for Louis Vuitton Michael Burke to present the hard case trophy carrier covered in the brand's signature monogram, complete with smaller bottom drawers to hold team medals. The case was made in Louis Vuitton’s bespoke ateliers in Asnieres, France and highlights the brand’s commitment to the event as it prepares for the Louis Vuitton America's Cup, returning to Bermuda in 2017.
"What makes the America's Cup unique for us is that it has to travel," said Burke, "Nobody owns this cup except the winner, and they have an immense obligation to make the cup travel and make it better each time. We're very pleased to be a part of that story. As we like to say, victory only travels in Louis Vuitton."
At the presentation, Burke and Coutts were flanked by representatives from each of the six competing teams, including Emirates Team New Zealand wing trimmer Glenn Ashby, former Team New Zealand skipper and now helmsman for Softbank Team Japan Dean Barker and Oracle Team USA skipper Jimmy Spithill.Share this:
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