Label to Love: Mother of Pearl

Fashion with a touch of English whimsy


Mother of Pearl at London Fashion Week. Picture / Sam Wilson, British Fashion Council.

Founded in 2002 by stylist Maia Norman and Central Saint Martins tutor Sue Foulston, Mother of Pearl has earned a following for its no-fuss approach to easy to wear separates, with an emphasis on sportswear and art.

Long touted as a one-to-watch label, Mother of Pearl has come into its own as buyers Stateside continue to take note (Bergdorf Goodman just picked up the current resort collection for the first time). Each season the brand has worked exclusively with an artist, from the likes of Gary Hume to Fiona Banner; however for its recent collection, showcased at London Fashion Week last month at the Royal College of Surgeons, the brand’s creative director, Amy Powney, decided to forgo the collaboration process and design the prints herself. The resulting collection highlights a unique mix of grunge florals, wallpaper prints and oversized suiting.

Since coming on board in 2010, Powney has continued to design with the label’s heritage in mind — the exclusive prints, languid American sportswear staples (Norman’s Californian roots filter through each season) — and always a touch of English whimsy and eccentricity. Case in point, the latest collection available from Scotties Boutique is inspired by 1960s kitchen sink dramas and the stage outfits of singer Sandie Shaw.

• New season Mother of Pearl is available from Scotties Boutique, ph (09) 379 6617.

View more from Viva's Insiders' Guide to London brought to you by Toni&Guy.

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