Viva's Guide to London Fashion Week

The city will soon be abuzz with the Rugby World Cup - and the flurry of editors, buyers and bloggers as they descend for London Fashion Week

Photographer / Babiche Martens. Fashion Editor / Dan Ahwa. Hair / Rachel Bartlett for Toni & Guy. Makeup / Kiekie Stanners for M.A.C. Model / Nadine Martin from Elite Models

1. Erdem, Monday September 21, 11am
Celebrated designer Erdem Moralioglu opened his first boutique this month at 70 South Audley St in London’s Mayfair, coinciding with the brand’s show at LFW this weekend. Covering 185sq m, the store was designed by London-based architects P Joseph and joins the likes of Christopher Kane and Simone Rocha in the swanky shopping neighbourhood.

2. Mm6 Maison Margiela, Sunday September 20, 3.30pm
The presentation from Mm6 Maison Margiela, the sister collection to the avant grade mainline, will be an inspiring experience. Known for clashing textures and deconstructed shapes, the brand’s unconventional shows are not to be missed. In Auckland, Mm6 is available from The Shelter in Ponsonby.

3. Topshop Unique, Sunday September 20, 2pm
We’ll be heading to London for the Topshop Unique show, with competition winner Jess Greetham. The mega brand will showcase its premium collection, with the Fall 2015 collection presented earlier this year arriving in New Zealand this week. The brand has seen a shift since creative director Kate Phelan came on board in 2012, overseeing a streamlined direction of the brand with a design team led by Jacqui Markham (Topshop) and Gordon Richardson (Topman), while retaining the very best elements of insouciant British style.

Watch last season's Topshop Unique show at LFW:

4. Versus Versace, Saturday September 19, 9pm
This will be the first time Versace’s sister line Versus Versace, headed by artistic director Anthony Vaccarello, will be showing on the LFW schedule - with pieces available to purchase after the show. Keep up with what is sure to be a highlight via Instagram.

5. Emilia Wickstead, Saturday September 19, 3pm
Kate Middleton is a fan of New Zealand-born designer Emilia Wickstead, whose polished aesthetic and contemporary take on event dressing has made an impact with a certain set of London women and on the red carpet. Expect an array of London It girls on her front row, including Alexa Chung, Poppy Delevingne and Daisy Lowe.

6. Louis Vuitton Series 3 Exhibition, Monday September 12-Sunday October 18
The luxury house will take over 13 rooms and three floors of The Strand, a Brutalist concrete space where visitors can witness every stage of artistic director Nicolas Ghesquiere’s creative process, from sketch to final runway show. An immersive experience, this exhibition will include a massive LED trunk, 3D-printed mannequins and an on-site atelier.

7. Simone Rocha, Saturday September 19, 6pm
The recent opening of designer Simone Rocha’s London store marks her continued growth as a designer to watch, with the 139sq m boutique spanning two floors. Located at 93 Mount St, the store aesthetic is a mix of classic and modern, with curved marble cushion seats designed by her father, the designer John Rocha. Her shows havebecome one of the hottest tickets on the LFW schedule.

8. We Want More Exhibition: Image Making and Music in the 21st Century, The Photographer’s Gallery, until September 20
Don’t miss out on the last few days of this popular exhibition housed at The Photographer’s Gallery, the largest public gallery in London dedicated to photography. We Want More highlights music photography, a genre that has become increasingly difficult to define with works on display that have been commissioned commercially as well as personal projects initiated by photographers themselves — featuring everyone from Katy Perry to Erykah Badu.

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