Augustine Dipping a Toe Into Footwear

Augustine designer Kelly Coe's charismatic personality is reflected in her debut collection of footwear, Hey Monday

Hey Monday platform heel, $199, and sneaker $239. Picture / Babiche Martens

Kelly Coe, the charismatic designer behind fashion label Augustine, is dipping her toes, literally, into a new pair of shoes — from her debut collection of footwear, under the name Hey Monday.

With an intensely loyal client base and avid social-media following, the time was right for the designer to explore the world of footwear, complementing her fashion collections for the new season.

“We have a store full of sequin skirts, printed pants, print tops and colourful fabrics as well as more simple pieces, and every day I was being asked by my customers where my shoes came from,” Kelly says.

“This told me there was a massive opportunity waiting for a hero shoe label to offer something different and unique to Kiwi women, so we travelled to Brazil, found our wonderful supplier and unleashed Hey Monday.”

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The collection covers off casual sneakers, summer sandals and party platforms in an array of bright colours, sequins, leopard prints, embellishment and notably metallic — gold, silver and pretty rose gold. “The collection is named Hey Monday because we want to look at Mondays differently. We want to see them as a fresh start, a new week.”

The collection is priced from $169-$239 and will debut at the Augustine show at New Zealand Fashion Week next Saturday, and available to purchase from September 10.


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New Zealand Herald

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