Ingrid Starnes' new Ponsonby store. Picture / Supplied.

New Store: Ingrid Starnes, Ponsonby

The New Zealand brand has opened its second store in Auckland

Fashion designer Ingrid Starnes and her partner Simon Pound collaboratively designed the fit out of the brand's second store, which is now open on Ponsonby Rd.

The new space stocks the brand's current summer collection as well as the skincare and fragrance ranges, and compliments the exisiting store on Teed St in Newmarket.

"We loved the idea of curved lines and copper racks," says Starnes of the design concept. "We worked from the copper disc we use for the skincare and wanted to make a basin for the hand wash and products."

The pair recruited interior and landscape designer Xanthe White for the hoop feature with the hanging plants, as well as builders, plumbers and metalwork makers to create the space.

The shop also acts as a front to the brand's sampling room, where all the designs and made-to-measure bridesmaid dresses are created.

"You pop from the composed retail space to the bustling workroom with one step around a corner."

- Ingrid Starnes, 76 Ponsonby Rd.

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New Zealand Herald

New Zealand Herald

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