Kendall Jenner is the New Face of Calvin Klein Jeans

The model has landed her second major endorsement deal

Kendall Jenner. Picture / Alasdair McLellan.

In this week’s Kardashian news: Kim’s back to brunette, Kylie’s on the cover of Remix, and Kendall is the new face of Calvin Klein Jeans.

The model and second youngest member of the all-powerful clan appears in the campaign for the brand’s #mycalvins denim series, based on logoed streetwear. It follows the controversial appointment of Justin Bieber last year to front the Calvin Klein Underwear range.

It’s the second major endorsement deal for Jenner, who was last year announced as the new face of Estee Lauder. Such brands are attracted to her social media following: 21.8 million followers on Instagram (where she broke today’s news) and 10.1 million on Twitter.

She appears in the latest issue of Vogue as part of a feature on the new “Instagram Aristocracy” – or Hollywood’s new Brat Pack – with friends Bieber, model Gigi Hadid and actor Ansel Elgort. Our money is on her appearing on the cover within the next six months…

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New Zealand Herald

New Zealand Herald

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