Poppy Delevingne the First Face of Jo Malone London

The British It-girl has nabbed a lucrative beauty deal

Poppy Delevingne. Picture / Supplied.

Socialite and model Poppy Delevingne has achieved a first: as the face of fragrance brand Jo Malone London.

The 28-year-old sister of Cara Delevingne says she has been using various fragrances from the brand since she was 12.

“The first thing that drew me to my husband was his scent, and when I asked him what it was he said, Amber & Lavender.

“My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies.”

As part of the new contract, Delevingne will curate and host a series of Jo Malone London events over the next year.

Delevingne has previously fronted campaigns for Vero Moda and Monsoon, and has designed a swimwear line with Solid & Striped.

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