The cool new brand from the team at Huffer


Huffer grows up and goes out with its new brand Aim, which launches in store this week. The label, unveiled at New Zealand Fashion Week in August, offers a sophisticated and contemporary take on the low-key dressing favoured by its sister streetwear brand, and focuses on clean silhouettes with clever details.

Think pieces like a minimal silk crepe de chine boxy T-shirt, a silk kimono jacket, a white and yellow brocade mini skirt, a little black dress with bow back detail ... all understated cool captured in the brand's campaign featuring top Australian model Bambi Northwood-Blyth. Our pick of the debut collection is the coated cotton linen pantsuit with grosgrain ribbon lace-up detail - the perfect party season ensemble.


• Aim pantsuit $349. Available from Huffer flagship stores and selected stockists.


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New Zealand Herald

New Zealand Herald

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