The Rise of Tokyo Style in New Zealand

Lily Gibson brings us Super Mizu, the online vintage store with individually sourced garments from Tokyo


Picture / Imogen Wilson

Japanese style is well documented, and if you’ve been lucky enough to scour the well-stocked vintage clothing specialists from Shibuya to Harajuku, you’ll understand that Tokyo style in particular is one that’s made up of a multitude of references, eras and genres.

After living in Tokyo for two years, Lily Gibson decided to bring some of those treasures back home, launching Super Mizu today — an online vintage store that focuses on carefully selected pieces from Tokyo, curating a wardrobe of edited vintage with a modern twist.

“I came home and realised how difficult and expensive it was to buy the clothes I wanted to wear here, so I started Super Mizu to make the clothing I love more accessible to everyone,” she explains.

“Each garment is sourced individually in Tokyo, from a network of specialist vintage suppliers, collectors and friends. I buy things for the store keeping in mind the lifespan of the piece — I want the next person who falls in love with it to wear it for years to come.”

READ: Eleanor Oich's Guide to Vintage Shopping

Pre-loved designer pieces from Comme des Garcons, Issey Miyake, Balenciaga and Junya Watanabe are just some of the pieces on offer, a welcome addition to our national love of trawling second-hand and hospice shops. In a time where designers are battling with fast fashion retailers, vintage is a timely reminder to buy less and choose well.

Comme des Garcons floral patchwork sweater, $490, from Supermizustore.com.

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New Zealand Herald

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