Tommy Hilfiger’s Adaptive Collection Partners With EveryHuman
The American fashion stalwart's groundbreaking adaptive wear collection is even more accessible to the local market
Function has long been the main priority of quality garment solutions for people living with disabilities, and now more than ever the combination of individual self-expression and sustainability has developed the need even more for adaptive clothes that aren't only practical, but look and feel good too.
Tommy Hilfiger, the all-American preppy brand with over 2000 free-standing retail stores in 100 countries, initially launched its Tommy Hilfiger Adaptive line adaptive wear line in 2016 for children, before officially launching the special category in 2018. “I learned through having children with special needs how big an impact Tommy Hilfiger Adaptive can have,” says Mr. Hilfiger, whose three out of five children have been diagnosed with Autism Spectrum Disorders.
As the brand prepares to open its first Auckland boutique at Commercial Bay at alert level 2, its adaptive line will become even more accessible to the five million people across Australia and New Zealand living with a disability.
The collection, already available to New Zealander's via its website Tommy.com, will now also be available in an exclusive wholesale partnership with EveryHuman, Australia and New Zealand’s first online adaptive fashion retailer, making the collection even more accessible to the five million people across Australia and New Zealand living with a disability.
According to Coherent Market Insights, the global market for adaptive clothing is expected to grow from $US278.9 billion ($388.16 billion) in 2017 to $US400 billion ($556.7 billion) by 2025.
For the 15 percent of the world's population who live with some form of disability, something as simple as getting dressed can be a challenge.
"Inclusivity and the democratization of fashion have always been at the core of my brand's DNA," Hilfiger previously said in a statement upon the line’s first release in 2018. "These collections continue to build on that vision, empowering differently-abled adults to express themselves through fashion."
By focusing on its heritage of designing classic American sportswear, the spring/summer 2020 Tommy Hilfiger 2020 Adaptive collection continues in that tradition of distinctive American sportswear with a twist, designed with subtle modifications including easy closures, seated-wear solutions and fits for prosthetics. The collection is also free from uncomfortable pockets and seams.
“EveryHuman is excited to partner with a global brand that is prepared to make decisions based on their values by partnering with the adaptive experts in Australia and New Zealand,” says EveryHuman founder Matthew Skerritt. “The synergy of the partnership is unsurpassable – a global brand partnering with an Australian start-up to provide their community with iconic and timeless fashions.”
The spring/summer 2020 Tommy Hilfiger 2020 Adaptive collection features the brand’s distinctive American sportswear with a twist, designed with subtle modifications including easy closures, seated-wear solutions and fits for prosthetics.
The Tommy Jeggings, for example, combines the comfort of leggings with the classic denim with zip openings at the ankle hems; and a crisp white shirt made with premium cotton is designed with discreet magnetic closures.