Victoria Judge. Picture / Babiche Martens.

Net-a-Porter's Victoria Judge

The Kiwi works for one of the most innovative fashion companies in the world

The global campaigns manager for online luxury retailer Net-a-Porter, Victoria Judge works for one of the most innovative fashion companies in the world. Launched in 2000, Net-a-Porter now has offices in seven locations — but its roots are in London, with slick, light-filled offices above the Westfield in Shepherd’s Bush. Here, Judge works with a team to manage the marketing of new designer launches, exclusive collections created for the site and other special projects.

She moved to London from Auckland in 2006 to study at the London College of Fashion, and has witnessed Net-a-Porter’s incredible growth first-hand: when she began there were 200 employees, now there are more than 2500.

The best thing about working at Net-a-Porter is the combination of fashion and technology — it means I get to work with leading international designers such as Chloe, Fendi and Saint Laurent as well as technology giants like Google and Instagram.

I like Simone Rocha and Alessandra Rich for their beautiful and elegant lace designs, Stella McCartney for the most exquisite tailoring and because I admire her ethical and sustainable stance, and Anya Hindmarch for her quirky, fun, tongue-in-cheek aesthetic — we’ve just launched her stickers straight from the runway, which is super-exciting.

I love the pace of the city. Everything moves so fast. There is always something new to do or try, and if you need a break you can pop to Paris or Ibiza for the weekend.

There is a lot of competition in London because it’s bursting with so many great companies. I like to think that if you work hard and take chances, you can create your own opportunities here. During my first year of college I was an intern at Burberry, there was a talk at my university with a panel of executives from luxury fashion companies — Alison Loehnis, president of Net-a-Porter was on the panel. When she spoke about the company I thought to myself, ‘that’s the future of retail and I have to be a part of it’, so I contacted her and asked whether they had any marketing internships. They didn’t, but she introduced me to the marketing department and they took a chance on me. I almost missed the talk and often wonder how different my career in London would have been if I had.


1. Somerset House. There are so many great photography and fashion exhibitions hosted here throughout the year plus they have the most beautiful ice rink set up in the winter and an open-air cinema during the warmer months.

2. Kopapa. You can’t beat a New Zealand made coffee in a tea-drinking culture. I love Peter Gordan’s Kopapa — it’s central so good to meet friends that live all over the city. Plus they do the best avocado on toast in town!

3. Flesh and Buns. I like trying new places but I’m loving Flesh and Buns in Seven Dials. Their open Chinese buns come with sizzling platters of ingredients, and for dessert they do s’mores — where you toast your own marshmallows at your table.

View more from Viva's Insiders' Guide to London brought to you by Toni&Guy


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