Bulgari's Newest Interpretation Of Its Iconic Serpenti Collection Is A Streamlined Affair

From its glitzy history to a new metamorphosis, the Italian luxury house reveals the chic Serpenti Viper collection


The new Bulgari Serpenti Viper collection features elegant renditions of the iconic Serpenti design. Photo / Supplied

For a jewellery brand known for its history and molto Italiano glamour, Bulgari has realised the time is right to offer one of its iconic designs in its purest and most contemporary form.

The rebirth of the Bulgari Serpenti collection - once famously adored by and adorning the likes of Elizabeth Taylor and Marisa Berenson - is this month available in a streamlined iteration with the Serpenti Viper series.

Bulgari Serpenti Viper bracelets. Photo / Supplied

A new twist to the brand’s penchant for the elaborate and rare, the latest release celebrates the purity and simplicity of the Serpenti designs, completely unembellished with no additional pavé diamonds or coloured gemstones.

They come simply in an 18ct white, rose or yellow gold.

This is a new design take on the collection made to be worn for every occasion - whether accessorised with a glamorous gown or simply with a knit jumper and a pair of jeans. It’s a welcome entry-level consideration for anyone looking to invest in a refined and elegant piece of jewellery from one of the world’s most revered luxury brands.

Bulgari Serpenti Viper rings. Photo / Supplied

Evolving from its debut in the 1940s, the Serpenti snake motif has helped redefine luxury jewellery over the years.

This latest release sees six new creations celebrating the future of Bulgari as a contemporary luxury house deeply rooted in its rich history, and for the first time, the Serpenti Viper collection is supported by a unique certificate attesting to the use of ethical gold.

Since January, 100 per cent of Bulgari’s jewels are officially made with gold from fully traceable certified sources, a unique milestone confirming the company’s commitment to providing solutions around sustainable production.

For inquiries, contact the New Zealand Bulgari boutique at (09) 242 0980.

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