SO/ Auckland was designed in collaboration with beloved New Zealand brand World. Photo / Supplied

Fashion-First Hotel SO/ Auckland Sets A New Staycation Standard

Designer lifestyle hotel SO/ Auckland has opened its doors, designed in conjunction with World

International luxury lifestyle hotel SO/ Auckland opens this week, in a prime position on Auckland’s Custom Street East.

As Viva revealed earlier this year, World is the signature local design partner, responsible for the uniforms and a special design print used across the hotel and inspired by Auckland’s volcanic topography. It’s a coup, putting World in very good company, with the seven other SO hotels open thus far calling on big names including Kenzo Takada (in Mauritius) Christian Lacroix (Bangkok), Viktor & Rolf (Berlin) and Karl Lagerfeld (Singapore).

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World designer Benny Castles told Viva: “For a company like Accor to decide to put a SO/Hotel here, it’s a real badge of honour for the city,” he says. “Not that Auckland doesn’t sit alongside the other cities but where is London, Paris, Hong Kong? Where are your classics? I think that speaks quite truly to the SO/ brand.”

Guests will have a bath butler to facilitate the bath menu. Photo / Supplied

SO/ Auckland’s general manager, Stephen Gould, says the hotel’s arrival brings new design audacity to Auckland’s burgeoning hotel scene. “The decision to launch SO/ in Auckland comes at a time when tourism in New Zealand is booming and reinforces that this stunning natural beauty is also a bustling metropolis and the must-visit destination of the South Pacific.”

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In all the talk about the swishy statement hotel interiors and the sweeping harbour views from the restaurant and rooftop bar of the newly opened SO/ Auckland, a few very important drawcard details have been overlooked. Beyond the oh-so Instagrammable public areas, guests will have a bath butler to facilitate the bath menu, a first in indulgent aromatherapeutic immersion.

The Hi-So rooftop bar is a major drawcard. Photo / Supplied

The hotel’s spa is also a stunner, with a naturopath and yoga instructor among the specialists on staff. It is open for public bookings, so if you fancy a city escape without leaving home, consider an Urban Detox session or trying out the Tibetan Beats, a unique massage including sound healing and a customised crystal consultation for chakra balancing.

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The major drawcard has to be that rooftop bar though, with its sweeping harbour views and curated cocktail list. The Hi-So rooftop bar has expansive views of the Waitemata Harbour and Rangitoto Island, and is a welcome addition to a city that's sorely lacking in rooftop fun.

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New Zealand Herald

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