Botaniq's New Campaign Celebrates Our Love Of Natural Beauty

Boutique hair care brand Botaniq's latest campaign celebrates New Zealand

Roxie Mohebbi features in Boatnique's latest campaign. Photo / Scott Hardy.

Our general style preferences tend to veer towards the organic, so local plant-based haircare brand Botaniq is on the money with its thoughtful formulas created by leading hair stylist Adelle Rodda.

READ: Meeting Botaniq For The First Time

Putting her degree in applied and cosmetic sciences to good use, the natural hair care line is formulated in New Zealand, with a focus on effortless hair that supports its natural predilection.

A hair texturiser, sculpting balm, cleaning powder and hair oil are made using biotech-derived alternatives that make the most of green chemistry. It's a science close to Adelle's heart, creating the range as a response to her own personal frustrations at the greenwashing rife within the hair care industry.

For its newest campaign, Adelle teamed up with fellow hairstylist Sky Cripps-Jackson and photographer Scott Hardy to capture the essence of the brand's products inspired by beautiful New Zealand.

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New Zealand Herald

New Zealand Herald

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