Incredible Luxury Store Interiors

It's not just about the clothes, with luxury boutiques providing interior inspiration too - from Gucci’s extravagant Milan flagship to Erdem’s London store


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Victoria Beckham’s Farshid Moussavi designed store on London’s Dover St opened a year ago, and features a polished-concrete staircase and Damien Hirst artwork in the VIP customer area.

Acne’s latest boutique recently opened in Seoul, designed by architect Sophie Hicks to look like a lightbox from the outside with concrete details inside.

Saint Laurent’s London store was designed by creative director Hedi Slimane, and features marble floors and mirrored walls with minimal furnishings and a monochrome colour palette.

Givenchy’s new flagship boutique in Milan includes a handful of small rooms each dramatically different to the next – including an oversized fish tank at the back of the store.

Gucci’s new Milan store is the first designed by creative director Alessandro Michele, and blends soft elements such as plush velvet armchairs with harder surfaces and industrial elements.

Givenchy latest store in Milan.

The airy London store from designer Roksanda Ilincic boasts a garden terrace, marble herringbone floor and pink-carpeted stairs. Designed by architect David Adjaye, it reflects the designer’s geometric creations.

A former garage, Acne’s Paris store was transformed by the brand’s creative director Jonny Johannsson and Bozarthfornell Architects into a minimalist space with finished steel mesh, sleek sliding doors and sporadically placed works of art.

Two-tone crushed marble Terrazzo flooring in Pucci’s Madison Ave boutique is a nod to the brand’s birthplace in Tuscany.

The Pucci store on Madison Ave features dusty rose pink changing rooms and cleverly designed custom made cabinets.

Working with architects Kramer Design and interior designer Ryan Korban, Alexander Wang’s New York flagship features a cage-like sculpture with black steel forming a gridded enclosure. Each season it features a new installation.

Hussein Chalayan’s new flagship in London’s Mayfair was designed with his frequent collaborator, architect Zoe Smith of ZCD Architects.

Spread over four floors and designed by Massimiliano & Doriana Fuksas Architects, Armani’s 5th Avenue space boasts an incredible sculptural vortex staircase, and even has a bar and restaurant inside.

Erdem Moralioglu’s Mayfair boutique opened earlier this month, designed by Philip Joseph and featuring leafy plants, Cocteau and Andy Warhol drawings and the designer's own collection of books.

Simone Rocha’s new London boutique features a pair of curved marble seats designed by her father, fashion designer John Rocha, plus beeswax sculptures by artist Ren Ri.

Designed by superstar architect Peter Marino, Louis Vuitton’s four-storey Maison in Shanghai opened in 2012 and features specially commissioned artworks and a spiral staircase made from Iranian onyx.

Alexander McQueen's very first flagship boutique in Paris boasts an impressive marble staircase, pink and white onyx walls and exclusively printed wallpaper designed by the brands creative director Sarah Burton.


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