Blonde Ambition: How To Keep Your Colour Light & Bright

Whether you’re a long-time member of team blonde, or you plan on going lighter for summer, our edit of gold and silver hair essentials will help keep brassiness at bay


Christophe Robin Baby Blonde, $75

From internationally renowned French hair colourist Christophe Robin comes his eponymous range of haircare products that offer blondes a little everyday luxury. This mask looks to temporary tone-cooling agents and violet pigment to combat brassiness and neutralise yellow or grey tones on both coloured and natural blonde hair. Almond butter and Buriti oil come to the fore to leave blonde locks hydrated and healthy. The result is hair that has radiance, clarity and deeper contrast of highlights.


Apply to towel-dried hair from root to tip, and leave in for five to 30 minutes depending on desired intensity. Rinse thoroughly. Colour correction after use lasts between three to five washes, so can be used fortnightly or weekly as required.

Kevin Murphy Sugared Angel, $49

Following the success of Kevin Murphy’s best-selling Blonde Angel, is the next wave of colouring angels designed to moisturise, restore shine and refresh blonde hair. Meet Sugared Angel, a creamy beige colour enhancing shine treatment that banishes unwanted warmth and adds luminous natural, vanilla, beige and toffee reflects on a wide spectrum of hair shades – from sandy blondes to biscuit browns. Suitable for both coloured and natural tresses, every colouring angel looks to a powerful blend of green tea and olive leaf extract, as well as lavender and linseed oil to hydrate and repair, while promoting shine and elasticity.


After cleansing hair, apply Sugared Angel from root to tip and leave for three to five minutes. Rinse thoroughly. One treatment can last for up to four washes depending on hair’s condition.

Fudge Clean Blonde Violet Tri-Blo, $26

Research conducted by Fudge late in 2017 showed that more than 40% of women interviewed would rather forgo makeup than go without hair dye, while 65% of blondes are unsure what products they should use to eliminate yellow tones. According to Tracey Hayes, Global Head of Technical Training for Fudge Professional, this brassiness can be due to factors like sun, heat styling, and frequency of hair washes. For in between toning treatments at the salon, try Fudge Professional’s violet toning blow dry spray, devised with violet pigments to remove yellow tones, and reveal cooler, ash blonde hues. This lightweight mist boasts myriad use, including heat protection, promoting shine and body, as well as eliminating brassiness.


Spritz evenly onto towel dried hair.

Wella Invigo Blonde Recharge Cool Blonde Color Refreshing Shampoo, $31

Designed with busy women in mind, Wella’s new Invigo haircare range looks to high performing ingredients to cater to a vast array of hair needs, and fast. The 31-strong range includes the new Blonde Recharge Shampoo, which helps to refresh and maintain the brightness of natural and coloured blonde locks. The formula contains violet colourants to counteract and prevent brassy tones, while leaving hair touchably soft.


Apply a small amount of shampoo to roots and work your way down lengths and ends. Rinse thoroughly before applying conditioner.

Matrix Total Results Color Obsessed Brass Off Blonde Threesome, $25

Consider this leave-in cream a must-try after lightening darker hair. Offering a three-pronged approach to caring for newly dyed hair, this innovation from Matrix works to soften and smooth, while offering heat protection up to 230 degrees.


Apply to towel dried hair, air dry or blow dry as usual.

Redken Color Extend Blondage Vinegar Rinse, $48

While we don’t want to add yet another step to your hair regimen, Redken’s latest launch is good reason to spend an extra two minutes in the shower. Its new Color Extend Vinegar Rinse is a weekly rinse out treatment that preserves blonde colour. It works by rebalancing the hair’s pH levels, while gently cleansing lengths for increased silkiness and lustre. Don’t be scared off by the word ‘vinegar’ either, this hardly smells like the kind you’d douse your fish and chips with.

Apply a small amount to hair after shampooing, and leave on for two minutes. Rinse thoroughly before applying conditioner. Suitable for weekly use.

Paul Mitchell Forever Blonde Dramatic Repair, $36

Bombshell status is within reach thanks to Paul Mitchell’s Forever Blonde range. Chemically-treated blonde tresses are more susceptible to breakage, which is where the potent combination of protein, safflower and macadamia nut oil steps in to penetrate the hair follicle and deliver nourishment where it’s needed most. Dramatic Repair is a lightweight yet powerful colour corrector that addresses the individual needs of both highlighted and bleached hair. The colour-safe and paraben-free solution replenishes hair while smoothing and strengthening hair follicles.

Spray lightly onto damp hair and style as preferred.

Evo Fabuloso Platinum Blonde Colour Intensifying Conditioner, $40

Take it from someone who knows, this stuff is the bomb(shell). Not only will the blurb on the front of the bottle guarantee a giggle, but the contents within will keep your colour fresh and your hair healthy. The secret lies in cationic hair dyes, which bond ionically to every hair fibre, working to maintain and extend the life of coloured hair. Ideal for use in between salon treatments, this multitasking conditioner smooths the hair cuticle to reduce frizz and lift shine, while repairing moisture balance without weighing hair down. Revive and brighten your bottle blonde in as little as three minutes? Be my guest.


Wash and towel dry hair. Use gloves and spread 4-8 pumps depending on hair length with a comb or fingers. Wait three minutes, then rinse thoroughly.

Wellaplex, $55

“Feel the fear and do it anyway” is the message we’re receiving from Wella Professional upon learning of its new Wellaplex range. Designed for those who dare to take their hair colour to bold new heights, Wellaplex aims to take the fear out of an extreme hair transformation by helping to reconstruct the hair follicle from the inside out. Wellaplex extends to three new products for use both in and out of the salon, designed to work in harmony for best results. The secret lies in the patented technology which allows for optimal penetration of dye molecules.


No.1 Bond Maker and No.2 Bond Stabilizer are designed for use in-salon, to create bonds, rebalance pH levels and strengthen the hair structure. No.3 Hair Stabilizer is perfect to use at home, promising to keep hair strong, smooth and soft

Toni & Guy Purple Shampoo and Conditioner, $18

If your budget won’t stretch to salon prices, then consider Toni & Guy’s Purple Shampoo and Conditioner for Blonde Hair your supermarket alternative. Both products contain a deep violet dye to target yellow hues and bring out cooler shades on blonde hair. It’s common knowledge that purple shampoo helps beat colour fade and brightens bleached hair, except now you reap the same benefits minus the hefty price tags.


Suitable for use 1 – 2 times per week. If you wash your hair more often than that, alternate between a purple shampoo and your regular shampoo.

Davines Alchemic Silver Shampoo and Conditioner, $40

Eco-conscious blondes have met their match in Davines’ Alchemic Silver Shampoo and Conditioner. Designed to intensify, tone and enhance both natural and cosmetic colour on all types of hair (including icy blondes), every Alchemic product is up to 98% biodegradable and up to 95% naturally derived. All six colour families are formulated with B vitamins and jojoba oil to leave hair nurtured and gleaming post-use. Davines continues its commitment to the environment by bottling every solution in carbon-neutral packaging made from 100% recycled plastic. Good for the planet and good for your blonde.


Suitable for use 1 – 2 times per week. If you wash your hair more often than that, alternate between a purple shampoo and your regular shampoo.

Olaplex No. 4 Bond Maintenance Shampoo, $55

Following the success of Olaplex’s cult No.3 Hair Perfector, the brand is extending its range with the addition of No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner. Designed to work in synergy with the bond repairing properties of No.3, this take-home regimen aims to repair, strengthen and protect hair post-dye. If resounding breakage from going bottle blonde is a concern, then this could be a worthy option of trialling. No.4 restores core strength and moisture levels; offering unprecedented shine and combability, while No.5 repairs and hydrates for lightweight and vibrant hair.


Use as you would your regular shampoo and conditioner.

Neuma Neu Blonde Detangling Rinse, $118

Neuma follows a strict commitment to using zero skin sensitisers or endocrine disruptors, as well as no carcinogenic, environmentally damaging or planet compromising ingredients. On a lighter note, those in search of more vibrant, fresh looking blonde tones will discover the brand is equally as committed to providing highlighted hair with what it needs. This formula offers toning that is 100% free of artificial colorants, while helping to smooth, nourish and mend split ends. Spirulina, grape skin extract, marula seed oil and horsetail are the real hair heroes here.


After shampooing, apply to hair from root to tip. Wait 1 – 2 minutes, rinse well. Suitable for daily use.

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New Zealand Herald

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