Emily Weiss started her popular beauty blog Into the Gloss as a side project while working at Vogue – followed by the launch her beauty line Glossier in 2014.
The line is now a highly coveted beauty brand and Instagram favourite, but it began with just one cult product: Balm Dotcom. Emily told The Telegraph that she uses it on her lips and any excess as a highlighter on her cheekbones and eyelids. “It gives you this soft, dewy glow that lasts all day."
Glossier Balm Dotcom, about $70 for set of three, from Net-a-Porter.com
A favourite among top models including Gisele Bundchen, Miranda Kerr and Karlie Kloss, RMS Beauty is an all-organic and natural beauty line created by celebrity makeup artist Rose-Marie Swift.
The Living Luminizer is a hero product from the line, known for creating dewy, beautiful glowing skin – apply across the cheekbones or above the Cupid's bow.
RMS Beauty Living Luminizer, about $55, from Amazon, and available in NZ from Mecca.
British celebrity makeup artist Charlotte Tilbury is the go-to for the likes of Cara Delevingne and Kate Moss.
In 2013 she founded her eponymous beauty brand, pooling everything she had learned from her 20+ year career into a range of products.
Charlotte is famous for her smoky eye, and her sculpting palette is known for creating natural-looking bronzed and glowing skin.
Charlotte Tilbury Filmstar Bronze & Glow, about $110, from Net-a-Porter.com
Stocked at Sephora and Urban Outfitters, Milk Makeup is described as "a totally new take on makeup", with a focus on self-expression.
The New York-based brand just released a new campaign which challenges gender norms, featuring cult product the Blur Stick primer; ideal for the ‘no-makeup makeup’ look.
Milk Makeup Blur Stick, about $50, from Urban Outfitters.
In 2014, former beauty editor Zoe Foster Blake tapped into her years of experience to launch her natural skincare range, Go-To – a beauty line with dreamy peach packaging and a killer sense of humour. The hero product? Face Hero, a lightweight face oil.
Go-To Face Hero $49.
READ: Zoe Foster Blake’s beauty tips.
Jen Atkin is one of the most sought after stylists in the world, with a celebrity client list that includes the Kardashians, Katy Perry, Jennifer Lopez and Lorde.
Last year she launched her own line of hair products, Ouai Haircare, described as “a brand that looks dope enough to Instagram, but epic enough to actually get the job done".
Ouai Dry Shampoo, about $35, from Space.NK.apothecary