From The Snow To The Streets: 25 Memorable Huffer Moments

Huffer founder Steve Dunstan charts the moments that helped shaped a household name


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1997

"Our first sewing machine from 1997."

"Our original catalogue that we printed and attached to every garment."

"The first Huffer Down jacket concepts 1997 from the sketch pad."

1998

"The Grundo Jacket. Named after my unfortunate nickname at the time."

2002

"Huffer Stock Supply transformed how we did business with our wholesale customers."

"We had stickers and sold them as sticker packs, 90s sticker culture was strong."

"Skateboard team rider Chris Wood taking one for the team on a photoshoot."

1999

"Wellington kid gets Huffer tattoo in the Wu-tang logo."

2002

"Launching our denim collection."

"One of our first objects that was created and sold. The Steel Bro."

2001

"P-Money. We proudly collaborated with pete on a full tracksuit. Still very cool today."

2003

"Orlando Bloom wears our T-shirt at the Lord of the Rings premiere in Wellington."

2006

"I made the cover of our 2006 Outerwear catalogue."

2007

"10 years of Huffer book cover and sculptures. The rusty one was originally made and it fell off the truck on delivery, so we made another one."

2007

"We managed to create some art on what was the Storeroom in Britomart. Crazy thing is that now it's the new Huffer House. Meant to be!"

2010

"Our entry into retail."

2013

"Lorde performs her album release of Pure Heroine in our office, the Huffer Basement."

2016

"Huffer Local 2016. Proud moment releasing this project and putting focus on LOCAL and people."

2018

"Releasing Decade with photographer Tom Gould in 2018."

2017

"Rolling 40 deep on the catwalk for 20 years of Huffer."

2017

"The D-97 jacket created for 20 years of Huffer."

"The Huffer Basement doing what it knew best: partying."

2018

"Doing NZFW our way with trap rapper Desiigner performing at our 2019 NZFW show at the Powerstation."

2020

"Launching our first Huffer Gore-Tex range in 2020 and working with pro skateboarder Andrew Brophy."

2020

"The opening party at the Huffer House Britomart. The future is in sight."


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