The Chinese Digital Influencers You Should be Following

Celebrate Chinese New Year and follow these social media sensations for some stylish inspiration from the East


Fan Bingbing | @bingbing_fan | 2.9M followers. This fashion icon, actress, television producer and pop singer is widely respected in China, and is the fourth highest paid actress in the world. Her style credentials are often celebrated in Chinese Vogue; she appears on the cover of the February 2017 issue, photographed by Patrick Demarchelier. Picture / @binbing_fan

Feng Fan | @fengfan_x | 181k followers. This Chinese trend setter is a hit on Weibo, with an account showcasing her love of street wear and Goth-inspired fashion - with a particular taste for Balenciaga and Maison Margiela. Picture / @fengfan_x

Xiaowen Ju | @jujujuxiaowen | 309k followers. The 27-year-old model and face of L’Oréal also graced the Victoria’s Secret runway in 2016, and is an American Vogue favourite. With her elfin looks and joyful selfies, she’s become a role model to thousands of young Chinese girls. Keep a look out for cameo appearances from her cute cats Yuanbao and JiLi. Picture / @xuxuxujiaowen

Lu Han | @7_luhan | 7.1 million followers. Considered a heartthrob to millions of teenagers, stylish pop star Lu Han even has his own wax figure at Madame Tussauds in Beijing. The 26-year-old's style credentials can be seen on his widely followed Instagram account, where the pop sensation regularly posts selfies and outfit posts. Picture / @7_luhan_m

Vanessa Hong | @thehautepursuit | 594k followers. Beijing and Vancouver-based blogger Vanessa Hong has a 'curated' aesthetic with her Instagram account, posting from far flung destinations, and is particularly good at the flat lay. Her blog The Haute Pursuit is Instagram friendly, often posting monochromatic and minimalist flat lays, pandering to brands that pay top dollar for sponsored content. Picture / @thehautepursuit

Wanwan Lei | @wanwan_lei | 147k followers. She’s the Chinese equivalent to Dasha Zhukova, an art world darling with a passion for collecting and supporting contemporary Chinese and international art. With her husband, she owns MWoods, a privately owned not-for-profit art museum in Beijing with a growing clientele. A regular front row fixture at Paris Fashion Week shows, her wedding last December in a Swiss castle recently featured in US Vogue. Picture / @wanwan_lei

Leaf Greener | @leaf_greener | 135k followers. She’s one of millions of Chinese creatives using the WeChat App through her own magazine, and as the former senior fashion editor of Elle China, Leaf is well equipped to dish out helpful style advice as one of the nation’s leading trendsetters. With brands from Chanel to Loewe tapping her to collaborate on special projects, the connected digital fashion star is an important link for brands looking to enter the Chinese market. Her stylish Instagram chronicles her daily activities, peppered with empowering messages that provide plenty of inspiration to her loyal fan-base. Picture / @leaf_greener

Fil Xiaobai | @filxiaobai | 69.5k followers. A regular at Paris Fashion Week, this 26-year-old stylist and blogger resides in Chengdu, the capital of southwestern China's Sichuan province. Her ever-changing coloured bob has become her signature look, with her offbeat sense of style combining colour, print and of the moment brands like Vetements and Gucci. Picture / @filxiaobai

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