The New ASOS x LaQuan Smith Collection Celebrates The Body Beautiful
Designer to the stars unveils a unique high-street collaboration also worth paying attention to
Today a new collaboration is unveiled between British e-tailer ASOS and its designer range ASOS Design and New York-based designer LaQuan Smith, whose clothes have been worn by the likes of Beyoncé, Rihanna, Lady Gaga and Serena Williams. The 30-year-old recently showcased his new-season collection at New York Fashion Week in September with a front row that included Slick Woods and Christian Combs, debuting pieces from his collaboration with ASOS.
WATCH: Laquan Smith New York Fashion Week fall 2018/2019
The range is significant in that it’s the biggest ASOS collaboration to date, highlighting classic womenswear and menswear, with pieces available in the brand’s ASOS Curve and ASOS Plus styles collections.
Born in Queens, New York, LaQuan started his brand at the age of 21 and spent his early years instructed by his grandmother, who instilled a passion and skill for sewing and pattern making.
With a focus on self-expression, LaQuan’s designs celebrate the body, from off-the-shoulder and bodycon dresses for women; and quilted bomber jackets, tartan coats and matching structured trousers for men. “This collection represents confidence and being unapologetic in who you are,” says LaQuan. “It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way.”
15 Looks From London Fashion Week That Brought The Drama
The Viva team select the looks they loved the most from London Fashion Week spring / summer 2021 ...
22 Looks From New York Fashion Week That Made Us Swoon
The Viva team select their favourite looks from the spring / summer 2021 / 2022 collections from ...
Cushy Hoodies, Jumpers & Trackpants To #StayHome In Style
Great sweatsuits, tracksuits, hoodies and more for ultimate comfort in lockdown.
From Pistachio To Sage: Crisp Green Looks For Dopamine Dressing
Green ensembles inspired by Lorde's Mood Ring music video.
6 Local Makers To Have On Your Fashion Radar
One of the best ways to shop sustainably is by supporting small (and we mean very small) makers.
Strut Your Stuff With These Sensational Winter Boots
Sixteen great pairs of winter boots, a style for everyone.
16 Cosy Accessories To Help You Stay Warm This Winter
Cosy winter accessories you need to add to your rotation this season.