9 Ethical Lingerie Brands to Know

These lingerie designers are committed to sustainable fabrics, upcycling deadstock and local supply chains - and cool designs


Pansy is an organic cotton underwear company founded by Laura Schoorl and Rachel Corry. Based in California, they specialise in minimal, dreamy and comfortable pieces that are made locally.

Local label Kowtow offers underwear through its 'Building Blocks' range. The brand only uses 100 per cent fair trade cotton, as certified by the Fairtrade labelling organisation.

Thunderpants is a New Zealand-based family business that believes in quality over quantity. All Thunderpants underwear is made from certified organic cotton in Carterton, Wellington.

Brook DeLorme started her label Brook There in 2007 with a focus on elegant, comfortable fits and long-lasting construction. The lingerie is designed, cut, and sewn in America from organic cotton.

Catalina Girald and Gina Rodriguez co-founded Naja, an environmentally friendly lingerie company that is also committed to giving opportunities to underprivileged women. It includes a line that uses fabric made out of recycled plastic bottles (PET), pictured.

WORON is a Copenhagen-based lingerie label focusing on comfort without sacrificing sustainability. Each piece is sewn from sustainably sourced fabric Lenzing Modal, which is a fine, smooth fibre made from beech wood.

Anekdot is a handmade lingerie label from Berlin-based Sofie Andersson. Materials are sourced from production leftovers, end of lines, off-cuts, deadstock and vintage trimmings that would otherwise go to waste.

Helga Douglas is the founder of Svala lingerie, based in LA where all of the label's manufacturing takes place. Fabrics used include viscose from bamboo and organic cotton, as well as factory surplus lace and trims. They are dyed using a low impact process with certified organic dyes.

Australian brand Ken is a collaboration between Lauren Whiffen and Lauren Di Palma, who create lingerie and loungewear from soft, ethically sourced fibres. Their entire production process from designing through to packaging takes place in Melbourne.

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New Zealand Herald

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