See Lonely's New Dreamy Campaign
Three friends travelled to Tel Aviv to shoot Lonely's new campaign
Petra Collins, Zara Mirkin and Mayan Toledano — three friends who live near each other in New York and have enviable social media followings — have collaborated on a new project for Lonely’s latest lingerie and swimwear delivery. Travelling to Tel Aviv in Israel, the trio photographed each other and locals against dusty backdrops in new and existing styles. The unfiltered and comfortable look of the campaign reflects the trio’s personal visions: Petra is an advocate for celebrating the natural female form, Mayan co-owns “no thongs” underwear brand Me and You, and Zara Mirkin is a regular contributor to the Lonely Girls Project, which lauds women of all shapes and sizes.
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