Louis Vuitton's Latest Celeb-Filled Campaign Is A Nostalgic Celebration Of Pop Culture

The pre-fall 2020 collection campaign features 23 international recognisable faces, in a fun spread of imaginary novel and film covers

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For its pre-fall 2020 campaign, Louis Vuitton aims to let the garments tell their own stories. To (literally) illustrate the collection, the fashion house's muses are centred on nostalgically illustrated book covers or film posters as protagonists. "These characters from our wardrobe set the scene for our days, our moods, our lives," said the brand.

The collection itself is varied within the overarching narrative - a sequin dress paired with a graphic T-shirt; signature strong outerwear; lace dresses; sport-luxe pieces and more.

Actor Alicia Vikander for Louis Vuitton pre-fall 2020.

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Businesswoman, actor and activist Angelica Ross for Louis Vuitton pre-fall 2020.

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Musician and actor Jaden Smith for Louis Vuitton pre-fall 2020.

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Actor Chloe Grace Moretz for Louis Vuitton pre-fall 2020.

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Actor Billie Lourd for Louis Vuitton pre-fall 2020.

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Actor Laura Harrier for Louis Vuitton pre-fall 2020.

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Actor Kelsey Asbille Chow for Louis Vuitton pre-fall 2020.

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Actor Cody Fern for Louis Vuitton pre-fall 2020.

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Music video director Woodkid for Louis Vuitton pre-fall 2020.

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Actor Jennifer Connelly for Louis Vuitton pre-fall 2020.

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Musician and performer Robyn for Louis Vuitton pre-fall 2020.

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Actor and model Yaya Urassaya for Louis Vuitton pre-fall 2020.

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Actor Samara Weaving for Louis Vuitton pre-fall 2020.

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Actor Noemie Merlant for Louis Vuitton pre-fall 2020.

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Actor Rinko Kikuchi for Louis Vuitton pre-fall 2020.

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Actor Stacy Martin for Louis Vuitton pre-fall 2020.

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Actor and producer Deepa Padukone for Louis Vuitton pre-fall 2020.

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Actor Emma Roberts for Louis Vuitton pre-fall 2020.

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Actor Gugu Mbatha-Raw for Louis Vuitton pre-fall 2020.

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Actor Zhong Chuxi for Louis Vuitton pre-fall 2020.

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Actors Billie Lourd and Cody Fern for Louis Vuitton pre-fall 2020.

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Actor Doona Bae for Louis Vuitton pre-fall 2020.

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Actor Sophie Turner for Louis Vuitton pre-fall 2020.

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Actor Lea Seydoux for Louis Vuitton pre-fall 2020.

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