A collective of fashion designers, brands, retailers and PR companies have banded together for Together Today, an online shopping night that goes live from 5pm Thursday 14 May.
Following the impact of Covid-19 on local retail, the unique collaborative event aims to give the fashion industry a boost in terms of morale and revenue - offering fashion lovers special deals for one night only, including discounts, gifts with purchases, giveaways, and more.
The event, live between 5pm and midnight on Thursday night, will be hosted on each brand's individual online store with their special offerings and new season autumn/winter 2020 collections, and collectively hosted at Together Today - where customers can peruse practical information about the event including a directory of all participating brands and retailers.
Nom*D founder Margi Robertson says now is the time to come together as an industry. "NOM*d is serious about supporting the New Zealand fashion industry. This is a shout out to all our customers and the industry to say that we are together, today."
Designer Wynn Crawshaw of Wynn Hamlyn says the initiative is also a chance to stay motivated as a young brand.
“The support from New Zealand for Kiwi designers over this time has been huge and we have felt it. It's nice to support it back and get involved in an initiative that brings Kiwi brands, of all sizes, together for one night. This kind of offer really helps us to keep the momentum going in our business and gives us a new opportunity to talk to our customers.”
To mark the event, we've put together a runway show of some of the brands participating, featuring a fun mix of models, muses, friends, and designers themselves at home - all wearing current autumn/winter 2020 collections that you can purchase now or pre-order.
Watch the show, then shop the looks at the links below - to support our local fashion and retail industry.
WATCH: VIVA x TOGETHER TODAY RUNWAY SHOW
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Look 1: Wynn Hamlyn
Manahou wears the Gathered dress
Look 2: Harris Tapper
Milly wears Trench coat and Midi Office skirt
Look 3: Zambesi Man
Tau wears Zambesi coat (available for pre-order), Touchstone trousers, Raf Simons x Eastpak backpack, Maison Margiela Tabi slippers
Look 4: Twenty-seven Names
Priya wears Big Day dress
Look 5: Stolen Girlfriends Club
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Advertise with NZME.Marc wears Ronnie jacket, Sci-Fi skivvy, Diagonal SGC scarf, Western belt, Love Lost trousers, Western boots
Lucinda wears Love Lost overshirt (worn as dress) and Hiss satchel
Look 6: Kate Sylvester
Tom wears Sylvester Quilted vest decorated with Forget Me Not pins
Isabelle wears Kate Sylvester Babs dress
Look 7: Salasai
Kelly wears Poetic dress
Look 8: Yu Mei
Jessie carries 3/4 Milly bag
Look 9: Ruby
Anna-Lise wears Tilda cardigan and Freja slip dress
Look 10: Nom*D
Rose wears pieces from Bruise autumn/winter 2020.
Look 11: Timberland
Will wears 6-inch Premium boots
Look 12: Asuwere
Antoin'e wears a selection from Asuwere
Look 13: Zambesi
Nicola wears Tuxedo blazer, Suit skirt, RSVP T-shirt, Faux Fur hat, Argyle belt
Look 14: Yu Mei
Adrian wears 3/4 Phoebe bucket bag
Look 15: Wynn Hamlyn
Manahou wears Twist Bustier dress